Design thinking facilitates innovation by providing interpretation and visualization means for the conceptualization of product/service/business model design approaches. For visualization Design Thinking recommends, amongst others, tangible means for ideation and early prototyping work of non-designer teams.

The means are kept generic, intuitive and flexible to foster creativity and co-creation in groups with mixed competences. However as a result this leads to design objects that have very little semantics incorporated and which inherently lack domain specific information. But this domain-specific knowledge and the semantic context are important for implementing new or improved products/services/business models in an organizational context.