The increasing complexity of digital ecosystems continues to challenge the development and extension of information systems. Managing change across multidisciplinary teams and enabling innovation at scale requires approaches that foster both agility and shared understanding. Design thinking plays a crucial role in this context, supporting agile ideation, prototyping, and testing through collaborative exploration.

However, traditional design thinking approaches are often constrained by synchronous collaboration, reliance on physical artifacts, and limited scalability. This tutorial introduces the Scene2Model approach developed within OMiLAB, which enables the transformation of design thinking artifacts into digital twins. These digital representations can be shared, refined, and semantically enriched across distributed environments, supporting reuse and integration with business assets.

By combining conceptual modeling with design thinking, Scene2Model bridges informal design artifacts and formal abstractions used in information systems development. The approach enhances co-creation, supports shared understanding, and facilitates the transition from early ideation to structured system design.

Speakers

Wilfrid Utz received his PhD from the University of Vienna, Research Group Knowledge Engineering in the field of metamodel design and conceptual structures. He has been involved in international research and innovation projects and gained experience in the field of modeling method conceptualization, meta-model design, and implementation of modeling tools using ADOxx in various application domains. His research and professional interest relate to the knowledge representation using meta-modeling concepts and platforms.

Iulia Vaidian received her master’s degree at the Vienna University of Economics and Business in Supply Chain Management and gained experience in design thinking, business process management, and conceptual modelling concepts and technologies in her responsibilities as part of the Research Group Knowledge Engineering from the University of Vienna and the OMiLAB team. She is responsible for the organization of the NEMO Summer School Series, has been involved in various EU funded projects, and coordinates the OMiLAB Community of Practice.

Alexander Völz received his master’s degree at the University of Vienna in Business Administration. Subsequently, he gained experience in applying and teaching conceptual modeling, metamodeling, and design thinking in his position as Research and Teaching Assistant at the Research Group Knowledge Engineering. His primary research interests focus on applied knowledge engineering and management in the context of intelligent systems. These skills are actively applied to in his current role as a research staff member of OMiLAB to contribute to various research projects.