Design thinking facilitates innovation by providing interpretation and visualization means for the conceptualization of product/service/business model design approaches. For visualization Design Thinking recommends, amongst others, tangible means for ideation and early prototyping work of non-designer teams.
The means are kept generic, intuitive and flexible to foster creativity and co-creation in groups with mixed competences. However as a result this leads to design objects that have very little semantics incorporated and which inherently lack domain specific information. But this domain-specific knowledge and the semantic context are important for implementing new or improved products/services/business models in an organizational context.
To tackle this problem, the Scene2Model project proposes computer-supported diagrammatic modeling in combination with ontologies for capturing and enhancing the results of haptic Design Thinking methods. The diagrammatic models enable the instantiation, processing and dissemination of the results and ontologies help to reuse existing knowledge/connect external knowledge and to enhance the semantic context.